Try searching for Twitter Marketing for Business and you’ll encounter tons of ways for you to use Twitter to connect with your readers and sell your books.

But regardless of which blogs or perhaps books you read, the common adage is that you need to tweet a lot if you want to gain traction on Twitter.

How frequently do you need to tweet?

Well, you need to tweet a couple of times a day. The more you tweet the better, they say.

If you’re new to social media marketing, you probably think that doing so will only turn your readers away from connecting with you on Twitter.

But here’s the not-so-good news for you about Twitter. They’re right about that.

You need to tweet at least a couple of times a day. And if you can commit to posting more on Twitter, the better your traction will be.

The reason for that has a lot to do with how fast-paced Twitter is. With so many tweets coming at you at a faster rate, it’s no wonder that the tweet that you post a couple of minutes ago will get buried by other tweets.

And let’s not forget the lifespan of a Twitter post is rather short, with most tweets only having 18 minutes at most to capture your readers’ attention.

That’s pretty short, don’t you think?

With such a short lifespan compared to other types of posts on social media, it makes more sense why you need to post more often on Twitter.

There’s no other way to do it. Or so it seems.

The latter way of doing Twitter Marketing for Business

Not going to lie here that having to post a couple of times a day can be way too much for most of us.

Sure, it’s not that hard to post a couple of tweets considering that tweets tend to be short by nature.

But then again, it can still be time-consuming when you have to do it every day to gain traction on Twitter.

What’s more, you may not even see any significant results for months no matter how active you are on Twitter.

Well, that is if you managed to see any results at all within months. I won’t be surprised at all that you will only start to see some traction after a year on Twitter.

While getting some traction on Twitter may seem like a slog for many of us, the good news is you can still get some traction on Twitter if you take advantage of Twitter’s unique features.

And the best part of all? You don’t have to tweet all day long.

Here are some of the things that you can do that will make a big difference to your Twitter marketing for business without sucking the life out of you.

Determine how frequent you want to update your Twitter profile

Well, it’s a no-brainer here that the first thing you need to do is to determine how frequently you want to update your Twitter profile.

It’s manageable that way when you already know how many times you want to post on Twitter.

While it’s up to you how frequently you want to post on Twitter, you can refer to this amazing graphic from Neil Patel blog on the number of times to post on Twitter.

The amazing thing about this graphic is that it also covers posting frequency for other social media. You can use the same graphic to determine how frequently you need to post on your social media accounts.

Based on the graphic above, posting frequently on Twitter doesn’t look as daunting as it used to be, does it?

In case you’re wondering, this is the posting frequency that I use to post on Twitter. And I still use the same one to this day.

Well, I have no reason to change my posting frequency when it works so well for me.

Determine the best time to post on Twitter

Believe it or not, there is the best and the worst time to post on Twitter. If you want your readers to see your tweets right away, then you need to post when they’re online.

While posting your tweets while your readers are online is a good idea, how do you know when your readers are online, to begin with?

Back then, it wasn’t that hard to know when your readers are online thanks to the online tool such as Tweriod.

That was the tool I used to determine when my Twitter followers are online and when I should post on Twitter for more visibility.

It’s too bad that Tweriod is no longer available anymore. So, there’s no other way to know other than to make guesses on when your readers are most likely online.

The good news is Buffer has already come up with a thorough guideline on how you can determine when your Twitter followers are online.

You can use their recommended timing to get started.

And you don’t need a lot of time slots either when you have already decided how many times you want to post on Twitter.

See how important it is to determine the number of times you want to update your Twitter profile? That alone is enough to save you from heartache.

Alternatively, you can also use Hootsuite to determine the time when your followers are online. But that feature is only available if you upgrade to their Professional plan, though.

Use the right hashtags for better discoverability

You have a better chance of your potential readers discovering you on Twitter when your add hashtags to your tweets.

But here’s the problem. It’s pointless to add a hashtag to your tweet when no one other than you is using the hashtag.

If you want people to discover you through your tweets, then you need to use the hashtags that people already use.

And when I say popular hashtags, they don’t have to be the ones that are currently trending on Twitter either.

Even a simple one like #writing will do.

Just to be clear that you can use the hashtags that are trending on Twitter if it relates to what you tweet.

Don’t just use those hashtags for discoverability’s sake. You don’t want the angry mobs on Twitter to come after you, do you?

With that said, how do you know what hashtag to use if you want other people to discover your tweets?

This is where RiteTag comes in.

With RiteTag, you can determine what popular hashtags you can add to your tweet and whether the hashtags that you want to use will bring maximum exposure to your tweet or not.

Do you also use Instagram?

You can also use RiteTag to find hashtags on Instagram too. Just like hashtags for Twitter, it also gives you an indication of whether people are using that hashtag or not.

Schedule the heck out of it

It’ll be great if you can post your tweets when your readers are online.

But if you can’t, just schedule the heck out of it. You can even do this in one sitting too, which is what I recommend the most.

My favorite social media tool when it comes to scheduling posts on Twitter is none other than Tweetdeck.

I love using Tweetdeck since it’s free and you can schedule an unlimited amount of posts. You can manage multiple Twitter accounts in a single dashboard too if you’re like me who has more than one Twitter profile.

You can try other social media management tools such as Buffer and Hootsuite to manage your Twitter profile as well.

It works the same as Tweetdeck, but with a few limitations on the free version of Buffer and Hootsuite.

While I do use Buffer and Hootsuite as well, I tend to use Tweetdeck exclusively to manage my Twitter profile.

I use Buffer and Hootsuite to manage my other social media profiles.

But what if your readers expect a response from you then?

Well, let them know that you will get back to them at whichever time works for you.

Strange but true, your readers usually never expect any reply from you, let alone a speedy one.

They tend to be amazed when you do get back to them.

That was what I discovered when this guy who read my blog was so happy that I replied to him. He never thought that I would reply to him even though it took me a while.

Regardless of your readers’ behavior, it’s still best to let them know when you reply and what kind of responses you’re most likely to reply to.

Even if you don’t know what to say, a simple retweet or a thank-you reply back to them will go a long way.

The key to a successful Twitter marketing for business

Be consistent with your Twitter marketing effort and you’ll start to see some changes on your Twitter profile.

Will it be an increase in your Twitter followers?

Well, maybe.

But the thing that you should be focusing on instead is how many people decided to go out there and buy your books.

Unless you’re an influencer who depends a lot on the number of followers you have, there’s no point for you to fret about your follower count.

What matters the most is you get your potential readers to go to your author website and buy your book in whichever place they prefer.

That should be your end goal, not increasing the number of followers you have on Twitter.

P.S As you can see here, everything that you learn about Twitter in this blog post is only the tip of the iceberg.

There are other things you need to do apart from posting consistently on Twitter.

And the best part? Most of the things that you need to do are one-time things that don’t take too much time to do.

If you’d like to learn more about using Twitter as an author, you can take a look at my Twitter Marketing For Business guide right here on my Payhip store:

Twitter Marketing For Business guide on Payhip

Don’t forget to use the coupon code THEEFFICIENTYOUBLOG to save 20% off on your purchase.