I can’t remember how many times I decided to continue blogging on this blog and also on my fiction author site only to kill it once again.

What’s more, I decided to kill the blog on both of my websites not long after I made a post about using content marketing as my book marketing strategies.

I should be ashamed of myself for my contradicted action!

Now that I decided to revive The Efficient You blog, will the blog face the same fate as the last time?

To be honest, I don’t know the answer to that question. For all I know, I will say that this time will be different but ending up killing the blog for the second time.

It looks like that this blog must be so resilient that it keeps on resurrecting over and over again.

What got me to stop blogging in the first place?

If I ever going to be consistent with my blogging effort, the first thing I should do is to identify what got me to stop blogging in the first place.

Pretty much every single thing that you fail to do or accomplish begins with one question: why it fails in the first place.

Once you already know the reason behind the failure, it will be much easier for you to come up with a solution. And hopefully, it will be a permanent solution to the problem.

That brings me back to the reasons why I suddenly stop blogging.

It turns out to be that the reason behind my sudden decision to stop blogging is simply because I didn’t find blogging enjoyable.

And why I didn’t find blogging enjoyable? The reason for that is because I feel like blogging is draining me.

Why do I feel that blogging is draining me? It’s because I feel like writing a blog post feels like I’m writing a textbook.

I don’t mean to look down on people who write textbooks for a living. But when you don’t enjoy what you do and your writing feels dry, you just stop doing it.

There’s no reason for you to continue doing it when you feel miserable.

Where does the miserable feeling come from?

Whether you like it or not, the miserable feeling tends to come from our surroundings. Perhaps there are certain things in your life that are eating your soul. But you just don’t realize it until you sit down and analyze everything that you’re going through.

For me, one of the big reasons that made me feel drained every time I think about blogging is the blog on my fiction author site.

Say what? It can’t be, right?

To be honest, I don’t mean to make the blog on my fiction author site as a scapegoat. But when I dig deeper, it really is causing me to stop blogging in the first place.

When I decided not to continue blogging on my fiction blog, I decided to do the same for The Efficient You blog as well. The drained feeling that I experienced on my other blog was being transferred to this blog.

And that doesn’t look good to me.

The actual cause of my dreaded feeling

Here’s the thing about my blog on my fiction author site. I tend to use the blog not just to share behind the scene of my books. But I also talk about anime on my blog as well.

At first, I did enjoy blogging about anime. But after a while, I began to loathe it. And it’s not because I started to hate anime in general. It’s because I had to write about my two-cents on the events for the sake of a blog update.

And I also had to write about anime that I don’t really enjoy with all my heart only because I could relate it with one of my books.

In theory, that’s the best approach to using blogging to talk about your book.

But in reality, it kills the very reason why I started blogging in the first place.

Let’s not forget that a handful of people who came after me and called me sexist or just a plain idiot because of the anime that I talked about on my blog.

Even worse? The posts that they were angry at me were about the anime that I didn’t like and didn’t care about.

If this continues, it will be impossible for me to use content marketing as my book marketing strategy.

I prefer to do content marketing over paid ads because I find it to be more sustainable.

So, I don’t want to lose the very strategy that I know that I can pull off.

The remedy to the problem

During the time when both of my blogs were on hiatus, I decided to take a blogging course by April-Bowles Olin at CreativeLive.

Thanks to the course, I managed to find clarity for the blog on my fiction author site.

Rather than talking about anime and the anime industry in general, I decided to shift my focus to talking about manga and light novels that I enjoy reading instead.

It’s nothing major than what I usually do back then. But I never thought that changing my blog focus into something that I truly enjoy will make a huge difference in how I approach blogging.

Not only that I no longer find blogging to be a draining activity. But I also find blogging to be enjoyable too. And I look forward to every single week.

It makes me want to continue blogging on this blog too

Because of how much I enjoy blogging on my fiction author site, I decided to do the same for this blog too.

The only difference is the focus of this blog won’t change at all. The blog will still be about my two-cents about the business side of publishing based on my personal experience.

That will remain the same for now.

But I’ll do my best to make it fun to read. I want this blog to be something that people will look forward to every single week, with a cup of coffee in their hands or when they unwind after a long day.

What the future holds for The Efficient You blog

In all honesty, it’s hard for me to say what the future will hold for this blog. But the only thing I will do for now is to find the joy in blogging.

And how to do that, you wonder?

By talking about interesting things related to author business, that’s what.

With so many things that are zapping our attention, it becomes much harder to get people to have a look at our blog and continue reading our blog posts week after week.

But if you enjoy talking about the subject and you make it fun, people will eventually start reading your blog posts every single week.

And you’ll never know that they see your blog as an escape from the noisy world.

If there’s a key takeaway from all the things I say is this: write about something that you enjoy on your blog and you’ll never dread about blogging ever again.

That is the recipe to continue blogging week after week.