Who would have thought that the Twitter X rebrand would cause such a huge fiasco?

Well, it was already a huge mess when Elon Musk announced that he would take over Twitter.

Just as we thought that there won’t be any more surprises coming at us, we’re now greeted with another surprise once again.

Say goodbye to the iconic blue bird logo and say hello to the X logo that doesn’t hold any significant meaning to us.

Should we call Twitter X now that the iconic blue bird logo is no more?

And do we still say tweet when we’re posting something on X?

It sure is strange if we say that we’re X-ing as if we’re axing something or someone over there.

Believe me, the changes that we see right now may only be the tip of the iceberg.

But it shouldn’t be something that will make you lose sleep over it either.

Elon Musk’s end goals with the Twitter X rebrand

In this article on Business Insider, it’s no secret here that Elon Musk always wants to create something that resembles the Chinese’s Everything app, WeChat.

What’s more, he has been envisioning X for such a long time too. He even said that if he wanted to create a new social media platform, it will be called X.com.

His reason for wanting to have something similar to WeChat? We don’t have something like that outside of China.

And he’s right about that.

For those who aren’t familiar with WeChat, it has everything you need in one app. You can do all sorts of things through WeChat such as chatting, booking a ride, ordering food, banking, and shopping.

That explains his reason for acquiring Twitter and later on, rebranding it as X.

He wants to turn Twitter into something similar to WeChat.

How long it will take for Twitter to become something that resembles WeChat is something that none of us know.

But one thing we can know for sure is X will become more than just you using X to connect with your readers or express your angst on something.

It can do so much more than what you can do on Twitter right now.

It’s not going to change that much

It doesn’t matter what kind of change Twitter will undergo over the next couple of years. Twitter will still work the same as it always does.

You can still use it to connect with your readers on Twitter. And you can still use it to see what the people you’re following are up to on Twitter.

And if you’re using Tweetdeck to schedule your tweets, you can still do that.

The only thing that will be different is what else you can do on Twitter when it has the same functionality as WeChat.

For all we know, we only need one app to do other things such as banking, shopping, booking a ride, and so forth.

You no longer need many different apps to do those things anymore.

I can’t say for sure if those additional features will have their own ecosystem.

But I doubt that Elon Musk will go that route. So, I’m guessing X will connect with other existing apps that we already use instead.

Think of it like accessing Amazon, Uber, and DoorDash within one app instead of having to access these apps separately.

And I bet that each version of the X app varies by country and region too since many of them tend to be country and region-specific apps.

Of course, what I’m describing here is merely speculation. But that should give you an idea of what X will become from now onward.

But the engagement rate is falling

Some of you will say that the falling engagement rate on Twitter may have something to do with Elon Musk taking over Twitter and the Twitter X rebrand.

Well, that could be the case.

But the thing about Twitter is that the engagement rate was already on a free fall way before Elon Musk took over Twitter.

If my lesson learned about using Tumblr is any indication, it shouldn’t come as a surprise to anyone.

Twitter is already a sinking ship whether Elon Musk took over Twitter and rebranded it to X later on or not.

What you should do then?

If you’re still using Twitter to connect with your readers, I will say that you don’t need to worry so much about the changes that will take place on Twitter.

Sure, Twitter no longer gives you the same traction as it used to.

But the way Twitter works on a fundamental level isn’t going to change.

You can still tweet to your readers, catch up with the updates of the people you’re following, and schedule tweets on Tweetdeck.

However, I highly recommend that you start focusing more on having your own website and building an email list if you haven’t already.

That is the only surefire way for you to have full control of your own platform and the connections you already built with your readers.

I may quit Twitter and anything else that I’m active on someday

While it’s true what made me want to quit Twitter may have something to do with The Creative Penn’s recent episode, I already had this plan in mind when I reduced my focus to Twitter and Pinterest.

Just to be clear that my reason for wanting to quit Twitter has nothing to do with Elon Musk taking over Twitter.

And it certainly has nothing to do with me hating the X logo because of how ugly it is.

Well, it must be because I no longer get the same engagement as I used to, right?

To be honest, that’s not true either since I don’t see much engagement before all the fiascos took place.

My reason for wanting to quit social media has a lot to do with me wanting to make my book marketing process simpler.

And that means social media has to go. I can’t seem to make it work no matter how hard I try.

What I intend to do once social media is no longer a part of my book marketing process?

I’ll let you know once I already finalized my plan.

P.S. Do you prefer to remain on the Twitter bandwagon despite the change? Then you already know how much of a time-suck Twitter is if you let it be.

The good news is there’s a way for you to manage your Twitter profile without taking too much of your time.

You can learn all that in my Twitter Marketing for Business guide.

In the guide, you’ll learn everything you need to know about Twitter from setting up your profile to how you can keep it active while still can do everything else in your author business.

Interested in getting the guide? You can get the guide right here on my Payhip store:

Buy Twitter Marketing for Business guide on Payhip

Use the coupon code THEEFFICIENTYOUBLOG to get 20% off on your purchase.